/P 936 0 R /ColorSpace << /P 612 0 R << 266 0 obj << /P 14 0 R /K 86 >> endobj /P 743 0 R /C /bibliography /TT2 479 0 R /A 547 0 R >> /S /bibliography /P 14 0 R << 219 0 obj endobj /Pg 28 0 R Academia.edu uses cookies to personalize content, tailor ads and improve the user experience. 8 0 obj /K 76 /K 10 73 0 obj /A 905 0 R /Parent 12 0 R /P 882 0 R /Pg 27 0 R /Pg 26 0 R endobj /Contents 473 0 R endobj >> /C /Normal >> endobj /C /Normal /A 684 0 R /Parent 11 0 R /A 520 0 R /C /Normal /S /Normal /Pg 21 0 R /Contents 483 0 R /C /Normal /P 14 0 R /A 986 0 R /P 981 0 R /CropBox [0 0 612 792] << << endobj The theory argues that power wielded by one party in an exchange process can lead to the other party to behave in a certain manner. /C /Normal In the Relationship Marketing paradigm the concepts of trust and commitment are frequently under investigation. << /URI (http://scholarworks.lib.csusb.edu/ciima/vol3?utm_source=scholarworks.lib.csusb.edu%2Fciima%2Fvol3%2Fiss1%2F4&utm_medium=PDF&utm_campaign=PDFCoverPages) /P 14 0 R /S /Normal /Pg 28 0 R endobj >> /C /Normal endobj /URI (http://scholarworks.lib.csusb.edu/ciima?utm_source=scholarworks.lib.csusb.edu%2Fciima%2Fvol3%2Fiss1%2F4&utm_medium=PDF&utm_campaign=PDFCoverPages) /Pg 27 0 R /K 8 264 0 obj endobj endobj >> 139 0 obj 131 0 obj >> 36 0 obj /Pg 31 0 R endobj >> /K 123 >> /D << Journal of Business & Industrial Marketing. /Pg 28 0 R /P 930 0 R >> >> /C /Normal Journal of Business-to-Business Marketing, Proceedings in the American Marketing Association, Procedia - Social and Behavioral Sciences, Carol Teo, Lennora Putit, Mohamad Abdullah, Journal of International Food & Agribusiness Marketing, Journal of The Academy of Marketing Science, Journal of the Academy of Marketing Science, The Commitment-Trust Theory: The British and Saudi Arabian Cross-National Perspectives, The Relationship between Buyer and a B2B e-Marketplace: Cooperation Determinants in an Electronic Market Context, Understanding the determinants of hotel booking intentions and moderating role of habit, The explanatory foundations of relationship marketing theory, Ethics, Relationship Marketing and Corporate Performance: Theoretical Analysis through the Mediating Variables, Theoretical Perspectives of Business Relationships: Explanation and Configuration, An examination of the main factors affecting trust/commitment in supplier-dealer relationships: an empirical study of the Swedish wood industry, Information Privacy in the Marketspace: Implications for the Commercial Uses of Anonymity on the Web, Perspective on bank-client cooperation: A survey of selected commercial banks in Uganda, The Effects of Trust on Performance of High-Tech Business Relationships, Interfirm Relationships and Value Creation: A Synthesis, Conceptual Model and Implications for Future Research, Trust and Formal Control in interorganizational Relationships, The Effects of Relationship Marketing on Share of Business: A Synthesis and Comparison of Models, Relationship Investment and Channel Performance: An Analysis of Mediating Forces, Toward Developing a Model of Stakeholder Trust in Waqf Institutions, TRUST AND FORMAL CONTROL IN INTERORGANIZATIONAL, Behavioral Responses to Adverse Situations in Strategic Alliances, The impact of power and relationship commitment on the integration between manufacturers and customers in a supply chain, The Impacts of Social Responsibility on Corporate Reputation and Behavioral Intentions of Communities: An Empirical Study, Generalizations about trust in marketing channel relationships using meta-analysis Inge GEYSKENS Generalizations about trust in marketing channel relationships using meta-analysis 1, Relationship value and relationship quality: Broadening the nomological network of business-to-business relationships, An investigation of the effect of family influence on CommitmentTrust in retailervendor strategic partnerships, Commitment in Franchising: The Role of Collaborative Communication and a Franchisee's Propensity to Leave, Proposed application of the relationship marketing in interorganizational relations, The Achilles' heel of an enduring relationship: Appropriation of rents between a manufacturer and its foreign distributor, Trust, Contract and Relationship Development, Customer Relationship Management: Emerging Practice, Process, and Discipline, The role of bilateral asset specificity and replaceability on trust in supply chain partner, Integrating transactional and relational exchange into the study of Exchange Orientation in customer relationships, Value Appropriation in Business Exchange: Literature Review and Future Research Opportunities, Networking and Developing Collaborative Alliances: The Impact of the Network on Joint Action, Impact of Relationship Marketing Tactics (RMT's) & Relationship Quality on Customer Loyalty: A Study within the Malaysian Mobile Telecommunication Industry, Substitutes or Complements?
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the commitment trust theory of relationship marketing pdf