xref (0AD). PREVIEW 51 lat12052_ch03_050-069.indd 51 24/03/11 11:58 AM 120 0 obj<> endobj For example, according to the social learning theory, children learn how to walk first simply by observing their parents. The emergence of public relations as an academic and practitioner discipline has benefited from input from many sources: social science, behavioural science, engineering, philosophy, business and management. The Importance of Public Relations. Defining the Concepts: What Are Crisis Communication, Risk Communication, and Issues Management? (2017). A Uses and Gratification Perspective on Social Media Usage and Online Marketing. There are four broad public categories for all businesses: shareholders, employees, customers and community members. The services offered by banks are scrutinized by the public. For one, the Nigerian public relations practitioners did not fully understand the importance of knowing their audiences needs and, as a result, did not target a specific audience. This paper was written and submitted to our database by a student to assist your with your own studies. A system must also have internal relationships among its objects. (Head of School of Business Strategy, Leeds Business School, Leeds Metropolitan University, Leighton Hall, Beckett Park Campus, Leeds). Theories Used in Public Relations - BMS | Bachelor of Management Jackowski, M. (2007). 1. This model is called the Social Learning Theory Triangle. If you are the original creator of this paper and no longer wish to have it published on StudyCorgi, request the removal. StudyCorgi. The model is most applicable in non-profit making organizations (Slater, 2002). Optimization of media in Nigeria confirms this notion (Egede & Chucks-Nwosu, 2013). Public relations has a lot to do with wanting an audience to copy or perform a behavior. 0000000791 00000 n Here, the decision makers of an organization allow for the two-way flow of resources and information between the organization and environment. Keeping in mind that the social learning theory explains how a person learns and takes in information, public relations professionals can use this to their advantage.
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10 theories used in public relations