What I love about Peloton is that we were one of the first brands to commit to becoming an antiracist organization. It's important to be clear what matters most to us and why. As CMO of Autodesk, Treseder will be responsible for Autodesk's marketing strategy globally, and oversee . CMO Dara Treseder discusses brand building and why her company is making a big bet on marketing despite the shaky economy By Lindsay Rittenhouse . Its relaxing. Peloton's stock peaked around $167 in October 2020 at the height of WFH. Very Interesting profile. Heres how it works. Whats the hardest part of a marketers job today? Systemic racism has been around for a while, it didnt just show up in 2020. These results showcase just how highly consumers value their health in the pandemics aftermath and what theyd be willing to give up to keep working out. Michelle Obama writes about [an] "angry black woman" in her bookBecoming. DV: 'PULSE_COM_GH/ENTERTAINMENT/CELEBRITIES' Maximum Effort was behind Autodesks Oscars ads in March that introduced the world to, Dara Treseder, fmr. What we can say is that there are profits to be had on both fronts and we can help you chase them. The latest case of this and a unique study in that transition is Dara Treseder. Embed. Treseder appreciates that Peloton has committed to being an anti-racist company and that her Stanford education gave her the tools to successfully navigate the corporate sector. (m(a,g,e(),c()),!0):!1}function m(a,d,c,e){function k(){setTimeout(function(){v(48,"run timeout "+e);g()},e)}function g(){setTimeout(function(){0< Playlist. Megan DiTrolio is the editor of features and special projects at Marie Claire, where she oversees all career coverage and writes and edits stories on womens issues, politics, cultural trends, and more. }); I'm not here just painting a picture. The brand and its instructors manage to be simultaneously intense and loving, leaning into language like strength and power.. The campaign not only recognized these contributions; it honored them. [8], She is also a founding member of the Black Executive CMO Alliance,[9] and vice-chair of the board of the Public Health Institute. Do AI-Based Tools Understand Diversity Biases. [1] NPR called her "one of the most influential marketing leaders of her generation". But after moving to the United States to attend Harvard University, where she graduated with honors, Treseder went on to land top marketing roles at a succession of powerful corporations, including General Electric, Apple, and Goldman Sachs. kropka: { Her community approach sets her apart from the others. "===b[0])!0=== Treseder will. Treseder, the chief marketing officer of the 3D-printing company Carbon, will join Peloton as senior vice president, head of global marketing and communications. It was also a powerful way to celebrate music by a Black artist and bring that culture into the intersection of technology and fitness. In 2020, that eye for human-centered marketing took her to Peloton. 5. I am actually really enjoying the Pivot podcast with Kara Swisher and Scott Galloway. That's what I'm interested in. When Dara Treseder was growing up in Ibadan, Nigeria, she never dreamed that shed become a senior executive for a company worth billions. Weve been on this journey for a while, but 2020 has given us 20/20 vision; we now see more clearly that the communities we serve require this of us. This is Marie Claire's guide to navigating your career in a COVID-19 world. My ambition is grounded in positively impacting others. My husband and children put up with my regular unsolicited performances. It's a constant challenge. Even in my wildest dreams, I didnt imagine I would be where I am, doing what Im doing, she says. !0===b(a).isRun()?c():[a]:c()}return[]}function e(a,b,c){function d(a){a=a.childNodes;for(var b=0;b
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